What is SEO?
SEO means Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.
Search engines recommend SEO efforts that benefit both the user search experience and page’s ranking, by featuring content that fulfills user search needs. This includes the use of relevant keywords in titles, meta descriptions, and headlines (H1), featuring descriptive URLs with keywords rather than strings of numbers, and schema markup to specify the page’s content meaning, among other SEO best practices.
How SEO Can Boost Your Business
Build Trust With Your Customers
When your business ranks highly in organic search results, it signifies you are an authoritative source that search engines deem relevant for those queries. Appearing on page one, especially in the coveted top three spots, makes internet users more likely to trust your brand, visit your site, and convert.
According to Search Engine Journal, Google is Americans’ most trusted digital resource. As a result, they’ll trust that your brand has an answer to their question through trust transference—the concept that trustworthiness of one entity can be transferred to another through endorsement.
SEO helps earn clicks and traffic through relevance rather than paid ads. And people often consider organic results more trustworthy.
If your platform provides what your users are looking for—whether that be in the form of information, answers to questions, products, or services—then you begin to establish trust with your customers.
Improve User Experience
User experience (UX), which is how your audience interacts with your website, works hand in hand with SEO. When your customers have a positive experience with your business, you get more web clicks, increase traffic, and ultimately, improve your SEO.
Additionally, many elements of strong technical SEO also enhance UX. For example, optimizing website speed with faster load times creates a more positive visitor experience. Mobile optimization ensures your site works seamlessly on smartphones with responsive design and tap targets. Easy site navigation, logical URL structures, and a seamless internal link structure also help visitors quickly find information.
Increase Lead Generation
One of the major benefits of SEO is generating more quality leads for your business. When people use relevant keywords to search for products or services, they have clear intent and are actively seeking the types of products/services your company offers.
SEO delivers pre-qualified, interested leads to your site. Help convert them by optimizing your website and content for keywords related to your offerings. High-quality leads at the top of the funnel are more likely to turn into customers further down the line.
In addition to traditional SEO bringing in leads from broad searches, local SEO can generate leads from geographic and intent-based local queries. Optimizing your website and Google Business Profile for keywords with local intent—like “orthodontists near me” or “auto repair”—helps you pull in prospects searching for businesses in specific cities and towns.
Contact Us Today for Your SEO Digital Marketing Needs
Having a solid SEO team in your corner is essential to the success of your digital marketing endeavors. If you have any questions about why SEO is important for business or SEO in general, contact us today!
We’d love to chat with you about the importance of SEO and how it can support the success of your business. Fill out our online contact form to tell us what you’re looking for. We look forward to connecting with you!
