Content Creation Is Essential
A robust content creation strategy is no longer just a nice-to-have for your business. Without great content and a high-ranking internet presence, your business practically doesn’t exist.
Content is both an important facet of your company’s reputation and a critical factor in achieving its business goals. Your content educates your readers, engages your audience and establishes you as an authoritative subject matter source. If you’re not already set up for content success, contact Strong Web Solutions TODAY.
Be Everywhere and Be Useful
You can’t just rely on weekly subscription-based emails anymore. Your company needs a comprehensive strategy that bridges multiple channels and covers all angles. Your website should have a blog that’s updated regularly—at least once weekly. You also need well-researched white papers and studies to demonstrate your industry expertise. Use data and infographics to illustrate your points. Round out your written content and visuals with videos, podcasts and webinars.
Find Your Audience
Before you get too far into content creation, think about whom you want to appeal to. Finding your audience doesn’t just mean knowing your target demographics. It also means meeting your potential customers where they are. Do you need to be on Instagram? TikTok? The hottest new beauty blog? Figure out where you should post your content, especially on social media, so your most likely readers will stumble upon it.
Boost Your Search Results
To be truly successful in the content world, you have to stay on top of search engine optimization. Plugins like Yoast SEO can boost your Google GOOG -0.1% rankings by helping you optimize your keyword distribution, assess your content’s readability and more. Strong Web Solutions uses alt tags and metadata wisely, and we make sure your links are current and flow naturally within the sentence structure. We pin your links to relevant keywords, avoiding over linking and we don’t force links or keywords in where they don’t make sense.
In short: don’t go crazy. It’s no longer so easy to trick the search engines into doing your bidding. The most important thing is that your content be relevant, interesting and updated regularly. For optimal traffic and rankings, we can post on your site or blog about two to four times a week. But we don’t just post garbage. We make your content pertinent and educational so your readers will keep coming back for more.
Explore New Content Solutions
If you’re feeling out of your depth in deciding how to meet the content needs of your organization, you may want to think about partnering with an experienced content provider like Strong Web Solutions. When you’re struggling to gain traction, we can take a close look at your content and figure out what is and isn’t working. And then we can set you on the right path.
Analyze and Iterate
Once you’ve got your content up and running, you’ll require a system for tracking what’s effective and what’s not. We can find out which channels and types of posts are performing well, and which can you spend less time on? A host of tools and tips are available for measuring content engagement and effectiveness. We use Google Analytics and other services to keep an eye on your metrics.
You should be monitoring not just how many people visit your site, but who they are and how long they stay. You’ll also want to note how many visits actually turn into conversions. Track the number of people who like your content enough to share it with their circle. In addition, consider who’s choosing not just to read your content, but to subscribe to updates. Lastly, look at your costs and figure out what to cut or invest more in.
