6 benefits of why it is vital to improve your site
- Improve your brand authority
Suppose you have a website that showcases your products and services and their usage but if it is designed in the late 90s, then it is of no use as your audience will shift towards your competitor’s sites.
Your website reflects your brand identity and if it is poorly designed with confused structure and old content, then you may have a negative impact on your online presence. Thus, it is important to have an up-to-date website that is user-friendly and fulfills the needs of clients.
- Lower your bounce rates
You should improve different elements, functionality, and navigation on your website to generate a positive user experience.
For example – Check if the navigation of your website disrupts the customer’s journey or if the checkout process is slow which is making them leave the cart.
If your website doesn’t provide a proper user experience, then your future traffic will be affected.
- Make your site mobile-friendly
In the year 2023, almost 60% of the traffic on a website comes from mobile devices and the rest from tablets and laptops. The ever-changing algorithm of Google plays a major role as it mainly checks the speed score of your website and the UX of web pages on mobile devices.
At the time of the website designing process, you should always keep in mind to use the best practices to design a responsive and mobile-friendly website. You need to keep a check on the performance of your site and its loading speed on different screens and if there’s any downtime, then immediately update them.
- Find out what’s slowing down your site
Audience doesn’t have the patience to wait for your site to open and there are high chances that they will immediately bounce back after 2 seconds. It is one of the important factors that cannot be ignored.
A data shows that almost 47% of users expect your web page to load within 2 seconds and 40% of users will abandon a site if it takes more than 3 seconds to load.
If you run an eCommerce website and your web page takes more than 1 second to load, then you are expected to lose a high volume of sales every year. By fixing JavaScript issues, optimizing images, using clean code, and changing various elements will help to load your site in under 2 seconds.
- Measuring and improving performance
How will you measure the effectiveness of your website?
You need to track and measure the results by using various tools like Google Analytics, Ahrefs, and many more. By knowing how your user is interacting with different web pages of your site, bounce rate, click-through rate, impressions, sales, and many more are the metrics that you should check and monitor every month.
This will help you to improve your current performance by bringing new strategies for the growth of the website. These insights will give you the opportunity to add extra value to your site.
- Meeting web standards
If your website is designed a long time ago and you haven’t changed any feature in it, then there is a high chance that it takes a long loading time and has unnecessary HTML codes in it resulting in a negative impact on the user.
Web standards keep changing from time to time and a lot of techniques have to be incorporated into your site so that it complies with the latest standards. You need to keep your site updated so that it gets more traffic and leads. By fulfilling the web standards of your site, your goals will also be accomplished.
